Posted by Garry Samett in Games, Geeky, Social Media and UX.
The latest incarnation of the controls that governments and corporations are attempting to put in place is SOPA. This seems like another faltering step towards a Team America style policing of the World Wide Web. This takes me back to the mid nineties when I saw the first web browsers and the speed with which commercial interests scrabbled to work out how they could exploit it. I thought that eventually cyber space would reflect real space. In the way that towns have ‘safe’ centres packed with chain stores and advertising. The outer edges sometimes has the quirkier, left-field places. At the time I was studying interactive media and, rather than write an essay, decided to create an interactive story. It was called Infinet.

Infinet stores
I created Infinet with four fellow students. We mashed-up brands – the giant pink tower was for Glaxo-Welcome with a Coke style ribbon logo and jingle. We had a confessional, a bank and a store selling Nike Air – flavoured air in breathable capsules. A visitors’ movement around this space was very limited to basic left and right panning and pre-rendered steps forward.
But there were cracks hacked into the veneer of Infinet. A visitor might stumble upon a bit of graffiti or lift a manhole cover. If they did they would find themselves in an endlessly spiraling vortex of unmediated spaghetti that represented the weird and wonderful, individual, quirky, sick and human web that we currently know. The way the visitor moved around this space was free-flowing. They could scroll, swoop and dive any which way they liked. I wanted to compare the narrow options of movement in Infinet which was like all the “interactive” options around at that time. It struck me as odd that a button that did something was referred as adding interactivity. For me all this did was react. The narrow corridor of pre-defined and pre-rendered “interaction” (Myst et al) also rang false. So the comparison between the way a visitor moved was part of my idea to begin to explore the notion of what interactive meant.
Some additionally playful elements we added was a Status bar that displayed your status using marketing (socio-economic) categorys such as B1 or D4. The project was successful and we won a place at the New Talent Pavilion at Milia ’97. I got to fly business class to Cannes and show Infinet to 1,500 of the good and the great of new media in the same hall that they present the film awards.
We built Infinet while studying for MA Design for Interactive Media (DIM) at Middlesex University. The project was assembled in Director 5, coded in Lingo with the models and fly-through in Strata 3D.
Posted by Garry Samett in Games, Geeky.

Halo mobile (cell phone) map example
A nice idea, why not use your phone to augment your console game. The ATLAS, in future releases, promises to track your movements during the game and show you the locations of useful items such as transport, health packs, weapons, etc. I wonder how long it will be until someone makes a harness to mount you ATLAS equipped phone onto your arm so that you can easily check it without looking away from the game.
“Along with weapon, vehicle, and health pack locations, ATLAS will also show the location of your teammates in team games. You will get visual indicators when your teammates are engaged in combat and when they are killed, and even when they positioning themselves to strike.” read more
Posted by Garry Samett in Games.
I just watched the promo for Hidden (objects) Chronicles that is Zyngas entry into the ‘find the objects in a densely drawn scene’ game. Miniclip have been doing these for a while and they are very popular with a mostly female audience.
But Zynga have pushed the boat out by adding social elements. Hmmmm let’s see now, oh yes you can challenge a friend, leave clues and annoy others with gifts. All pretty solid fare and the scenes do look very nice, if you like that sort of thing. So game looks fine but then in the promo video we are hot with “your me time for the day” what poodle squirt! Anyway you can watch it for yourself.
Posted by Garry Samett in Games, Geeky, Social Media and UX.
I saw this “games based learning” initiative from up north. One of the contributors mentions how much ‘we’ learnt from playing hopscotch as children. I think this is missing the point about the both the IT, cognitive and creative skills that can be developed by well designed games.

An example of a successful 'learning through play' type of game. Developed at Endemol by myself and Matt Burton McFaul, for CBBC
Posted by Garry Samett in Games, Social Media and UX.
I was waiting for train on Earls Court station this morning. A man sitting on a bench sat holding, in both hands, a small slip of pink, slightly crumpled, paper. It was a print out that you get from a newsagent with your lottery numbers on. He stroked the edge of the paper looking intently at it. It seemed as if he was running through the numbers, possible important numbers to him (his daughter’s birthday, his first flat?). The fascination and concentration that held him reminded me of the power we can give to simple tokens. Quite ordinary looking things can be endowed with huge significance. We are surrounded by more hyper graphics in video advertising hoardings, mobile application, etc. It felt good to be reminded that this is not always necessary.
Posted by Garry Samett in Uncategorised.
Some people use excuses not to reveal a secret to others- when they are ready to know they’ll ask. When should you share a secret with a child? When “they’ll ask when they ready”.
What question should you ask? How do you know what it is and when you should ask?
What does your wife want you to ask? What is the answer?
Do I have a terminal medical condition that will only be revealed if I ask?
An application has been developed the reveal the secret.
It seems innocuous enough when a bank asks for your secret question and secret answer. With a bit of direction or mis-direction who knows what might be shared. This application is very popular and three months after its’ release dark patterns begin to emerge. It appears that the desires, dreams and fantasies of 1.3 million women have been captured.
What happens when these secrets are merged, compared or the threat of public release is threatened?
Is it blackmail. The chance to liberate. The opportunity for men to save their relationships?
How much would you pay to know the question your partner is waiting for you to ask?
Secret Question has the answer.
Posted by Garry Samett in Social Media and UX.
While reviewing usability tools and looking at the best way to test mobile (cell phone) apps I came across this handy summary that sums up how I feel about lab testing.
“Usability researchers and practitioners have been concerned that laboratory evaluations do not simulate the context where mobile phones are used (Johnson 1998) and lack the desired ecological validity. Interruptions, movement, noise, multitasking etc. (Tamminen et al. 2004) that could affect the users’ performance are not present in laboratory tests. The surrounding environment and mobility are assumed to set special requirements for mobile applications. Usability testing should take these requirements into account.”
Although the conclusion of this paper is that when testing mobile applications you will identify all the issues. The thing you will miss is the incidental observations about user behaviour – stepping out of a crowd to do complex tasks – but nothing that would effect the identification of problems the user has your application.
Usability Testing of Mobile Applications: A Comparison between Laboratory and Field Testing
Posted by Garry Samett in Geeky, Social Media and UX.
A well explained and compelling presentation at http://wiki.darkpatterns.org/Home on how some organisation exploit UX in unethical ways. It is fascinating to see how incompetence and dumb luck in terms of web form design is evolving. As we gain understanding of the psychological and cognitive processes people are learning how to exploit misunderstanding and trust. The humble web form becomes a muggers paradise.
The line between encouraging people to do what you want and tricking them into doing things that they don’t want to is very grey. As DarkPatterns.org explain many companies will have a poor moral compass and without pressure from outside. For example shoddy tricks to make company websites appear higher up search engine results are only kept to a minimum because the search engine software is regularly updated to punish people that seek to ‘cheat’ their way to the top. There is no equivalent in terms of UX. I think the only that companies can be dissuaded from making ££££s with little effort is to publicly name and shame them. When the use of dark patterns is seen as the confidence trick that it is we have some hope of limiting there use to murkier areas of the interweb.
Posted by Garry Samett in Uncategorised.
Track my progress as I grow a moustache for the men’s health charity. Current votes are for a Zapatta style caterpillar under my nose. Here’s how it is progressing on day 3.

Growth after 3 days
Posted by Garry Samett in Games, Social Media and UX.

High Stakes on Facebook. Tweaking and improving
This loveliness comes from wire frames that look a bit like this

Wireframe of improvements to the payout screen